Uncle Roger Reduces Price Of His Fried Rice After Complaints That It’s Too Expensive

From 18 ringgit (S$5.40) at his Pavilion KL outlet to 16 ringgit (S4.80) at the less atas MyTown mall.

Earlier this year, Malaysian comedian Nigel Ng, aka Uncle Roger, 33, opened his first restaurant, ‘FUIYOH! It’s Uncle Roger’, in the upscale Kuala Lumpur shopping mall Pavilion KL.

The KL native, who is now based in the US, recently made a trip back to Malaysia for the grand opening of his eatery’s second and third outlets in KL’s MyTown mall and Selangor’s IPC Shopping Centre.

It looks like Uncle Roger has been listening to feedback from his customers.

During an interview with influencer Sam Wong, Uncle Roger revealed that he had reduced the price of his fried rice.

While business at the Pavilion outlet is still brisk, Uncle Roger explained that “people have complained that 18 ringgit is too expensive for a plate of fried rice, though it’s an acceptable price for [the location]”.

The fried rice now goes for 16 ringgit (S$4.80) instead of 18 ringgit (S$5.40) at his MyTown outlet.

Uncle Roger then said that while the Pavilion outlet is surrounded by luxury boutiques, MyTown catered to a different crowd.

Basically, if you want a taste of Uncle Roger’s fried rice, but aren’t willing to fork out 18 ringgit for it, there’s now an option to visit a less fancy mall.

Think Ion Orchard versus your neighbourhood shopping centre — you wouldn’t expect prices to be the same at both locations.

The price reduction was well-received by Uncle Roger’s fans, with some asking if he was looking to launch more outlets outside of KL and Selangor.

Given his popularity in Singapore, hopefully he’ll look into expanding across the Causeway as well.

Photos: Xuan.mypri