South Korean convenience store chain Emart24 to sell Bitcoin meal box

According to a May 9 announcement, the company has joined hands with local cryptocurrency exchange Bithumb to bring the Bitcoin delicacy to life.

The partnership will make 30,000 of these meal boxes available by the end of the month. Each box will cost $4.30, or 5,900 Korean won.

Local media reports add that the Bitcoin meal boxes will also allow buyers to participate in a Bitcoin giveaway worth 10,000 Won. Customers need to download Bithumb’s application and enter the coupon number found in the meal boxes to participate.

In recent times, South Korea has seen consumer brands actively engage in promotions that integrate cryptocurrency. Crypto businesses have also taken various measures to take crypto to the grassroots level.

Crypto exchange Upbit has previously collaborated with cultural icons such as K-pop to launch an NFT platform targeting global fans of its artists.

Before that, MiL.k — a crypto rewards startup, partnered with South Korean retailer Shinsegae Duty-Free to launch crypto-based reward points.