Peloton to bring its content to TikTok in exclusive partnership
(Reuters) - Fitness equipment maker Peloton Interactive will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said on Thursday. The partnership comes as Peloton, shares of which extended gains to jump 9.5% in premarket trading, is pivoting from hardware and transforming into a software-focused company, leaning on its exclusive...