Generative AI for a promising future

IN 2022, the world changed with the rise of the artificial intelligence (AI) tool, ChatGPT. Later, other AI tools like Gemini, Microsoft Copilot and DeepSeek followed suit. These powerful tools are now being used everywhere, from classrooms and offices to startups and global corporations. For students fresh out of SPM, ChatGPT is more than just a chatbot —...

Nurturing talent for a brighter future

AS Sijil Pelajaran Malaysia (SPM) graduates embark on their future, the decisions they make today will define the trajectory of their careers and lives. Asia Pacific University of Technology and Innovation (APU) offers a transformative journey, equipping students with the skills and knowledge to excel in a tech-driven world, not just for now but for the...

Navigating the future of AI and digital marketing with APU

IN THE rapidly evolving realm of digital marketing, staying ahead is crucial for both marketers and businesses. The swift pace of technological advancements, particularly in artificial intelligence (AI), is shaping how brands analyse data, interact with consumers and implement strategies. As AI continues to drive innovation, it is essential for aspiring marketing professionals to acquire skills and...

Leading the way in cybersecurity education

CYBERSECURITY incidents often result in severe economic consequences, affecting companies and nations alike. A targeted cyber attack can lead to financial losses, damage to reputation and a downturn in investor confidence. Recognising this, Malaysia has placed a significant emphasis on strengthening its cybersecurity workforce, as Prime Minister Datuk Seri Anwar Ibrahim announced the need for 25,000 cybersecurity...

Exploring academic pathways

APU’s Foundation Programme equips students with the skills and confidence to excel in their chosen fields. TAKING the next step in their academic journey can be both exhilarating and daunting for students who have completed their Sijil Pelajaran Malaysia (SPM). The Foundation programme at Asia Pacific University of Technology & Innovation (APU) is designed to cater to...

Warm welcome for M’sia’s golden girl

IT was a jubilant return to Malaysia for Asia Pacific University of Technology & Innovation (APU) student Tammy Tan Hui Ling recently. A gold medallist at the World University Games (Universiade) women’s qiangshu (spear) event in Chengdu, China, she returned home to a rousing welcome from her university mates and faculty members. Tan, a final year Bachelor...

Malaysian uni makes a mark in Germany

A TEAM comprising academics and a student from the Asia Pacific University of Technology & Innovation (APU) was selected as one of the winners of the Data Mining Cup (DMC) 2023, alongside representatives of two universities from Germany. The APU team was the only research group from Asia to participate in the international competition. Of the...