IN THE rapidly evolving realm of digital marketing, staying ahead is crucial for both marketers and businesses. The swift pace of technological advancements, particularly in artificial intelligence (AI), is shaping how brands analyse data, interact with consumers and implement strategies. As AI continues to drive innovation, it is essential for aspiring marketing professionals to acquire skills and...
CYBERSECURITY incidents often result in severe economic consequences, affecting companies and nations alike. A targeted cyber attack can lead to financial losses, damage to reputation and a downturn in investor confidence. Recognising this, Malaysia has placed a significant emphasis on strengthening its cybersecurity workforce, as Prime Minister Datuk Seri Anwar Ibrahim announced the need for 25,000 cybersecurity...
APU’s Foundation Programme equips students with the skills and confidence to excel in their chosen fields. TAKING the next step in their academic journey can be both exhilarating and daunting for students who have completed their Sijil Pelajaran Malaysia (SPM). The Foundation programme at Asia Pacific University of Technology & Innovation (APU) is designed to cater to...
IT was a jubilant return to Malaysia for Asia Pacific University of Technology & Innovation (APU) student Tammy Tan Hui Ling recently. A gold medallist at the World University Games (Universiade) women’s qiangshu (spear) event in Chengdu, China, she returned home to a rousing welcome from her university mates and faculty members. Tan, a final year Bachelor...
A TEAM comprising academics and a student from the Asia Pacific University of Technology & Innovation (APU) was selected as one of the winners of the Data Mining Cup (DMC) 2023, alongside representatives of two universities from Germany. The APU team was the only research group from Asia to participate in the international competition. Of the...
