Tag - Asia Pacific University Of Technology & Innovation

Navigating the future of AI and digital marketing with APU

IN THE rapidly evolving realm of digital marketing, staying ahead is crucial for both marketers and businesses. The swift pace of technological advancements, particularly in artificial intelligence (AI), is shaping how brands analyse data, interact with consumers and implement strategies. As AI continues to drive innovation, it is essential for aspiring marketing professionals to acquire skills and...

Exploring academic pathways

APU’s Foundation Programme equips students with the skills and confidence to excel in their chosen fields. TAKING the next step in their academic journey can be both exhilarating and daunting for students who have completed their Sijil Pelajaran Malaysia (SPM). The Foundation programme at Asia Pacific University of Technology & Innovation (APU) is designed to cater to...