IN THE rapidly evolving realm of digital marketing, staying ahead is crucial for both marketers and businesses. The swift pace of technological advancements, particularly in artificial intelligence (AI), is shaping how brands analyse data, interact with consumers and implement strategies. As AI continues to drive innovation, it is essential for aspiring marketing professionals to acquire skills and...
CYBERSECURITY incidents often result in severe economic consequences, affecting companies and nations alike. A targeted cyber attack can lead to financial losses, damage to reputation and a downturn in investor confidence. Recognising this, Malaysia has placed a significant emphasis on strengthening its cybersecurity workforce, as Prime Minister Datuk Seri Anwar Ibrahim announced the need for 25,000 cybersecurity...
APU’s Foundation Programme equips students with the skills and confidence to excel in their chosen fields. TAKING the next step in their academic journey can be both exhilarating and daunting for students who have completed their Sijil Pelajaran Malaysia (SPM). The Foundation programme at Asia Pacific University of Technology & Innovation (APU) is designed to cater to...
IN today’s ever-changing global landscape, the pillars of diversity and inclusion (D&I) have emerged as integral components of ethical organisation practices and key drivers of sustainability. As the world becomes increasingly interconnected, organisations recognise that fostering a diverse and inclusive environment goes beyond social responsibility – it is a strategic imperative for long-term success and growth. PETRONAS...
