Lay’s Taiwanese Fried Chicken Cutlet-Flavoured Potato Chips Sold at FairPrice Outlet

Taiwanese fried chicken cutlets are recently all the rage in Singapore again, after celeb comedian Nono opened an outlet for his Monga fried chicken here, which is followed closely by the arrival of another famous Taiwanese fried chicken brand, Devil Evolution. It seems inevitable that F&B brands will start marketing fried chicken cutlet-flavoured items, like… Lay’s potato chips.

Lay’s Taiwan has created a Taiwanese Fried Chicken Fillet flavour inspired by one of the country’s most famous snacks. We spotted the big bags of chips at a FairPrice supermarket right beside JCube mall in Jurong East while we were in the area for a Don Don Donki jaunt. Each 184.2g pack costs $4.35.

According to the ingredients list, the chips are flavoured with sugar, whole egg powder, butter, soy sauce, pepper, jamaica pepper, ginger and chilli, which sounds like way more stuff than what we get in typical Taiwanese fried chicken seasoning. But does it taste like Taiwanese fried chicken cutlet, which is usually just unabashedly salty with a mild chilli kick? Nope. In fact, it tastes more like a honey chicken flavour, with a slightly sweet note and artificial chicken flavouring.

We’ve searched both online and brick-and-mortar supermarkets like Giant, Cold Storage and other FairPrice outlets for this, but it’s mysteriously scarce. So consider yourself lucky if you can find it at your nearest supermarket, or chiong down to Jurong East’s FairPrice outlet soon.

Available at FairPrice supermarket outlet at #01-337, Blk 135, Jurong Gateway Rd, S600135. Tel: 6560-8547. Open 24 hours daily.