Wonyoung Admits IVE Redefined The Word “Kitsch” For New Song And Finally Reveals What It Means

The lyrics “nineteen’s kitsch” caused confusion among fans, but IVE can explain!

IVE officially made their comeback with “I AM” on April 10. The title track comes from their first full-length album, I’ve IVE, and continues the group’s streak of successful songs as it continues to top music charts.

Before releasing, “I AM,” the group dropped their pre-release single “Kitsch,” which also sits at the top of the charts.

The song’s confident lyrics declare the group’s trend-setting popularity, showing a new side to the rising rookie group.

Everyonе copies the way I dance
I pop up on your algorithm everyday
Can’t control how high it goes, it’s a crazy score
No one can expect this nineteen’s kitsch

— IVE’s translated “Kitsch” lyrics

Before releasing, “I AM,” the group dropped their pre-release single “Kitsch,” which also sits at the top of the charts.

The song’s confident lyrics declare the group’s trend-setting popularity, showing a new side to the rising rookie group.

Everyonе copies the way I dance
I pop up on your algorithm everyday
Can’t control how high it goes, it’s a crazy score
No one can expect this nineteen’s kitsch

— IVE’s translated “Kitsch” lyrics

To IVE, “Kitsch” means:

For us, it is like free, young and hip. It’s a little different from the original meaning.

— IVE’s Wonyoung

Regardless of the meaning, fans and netizens agree the song is a certified bop!