ILLIT Becomes Only The Second Girl Group To Land An Iconic Brand Endorsement

It’s considered a sign of stardom.

Girl group ILLIT‘s latest brand endorsement deal has landed them among the top-tier celebrities of South Korea.

According to BELIFT LAB, ILLIT has been selected as the exclusive models for Pocari Sweat, a feat that is often regarded as a major milestone for young celebrities. ILLIT member Wonhee was already chosen as the brand’s 29th solo model, but this year, the beverage company has signed all the members, namely Yunah, Minju, Moka, and Iroha, as its 30th ambassador.

With this new deal, ILLIT has become only the second girl group to secure a brand deal from Pocari Sweat. The first was TWICE, who were first selected to be their face in 2017!

A representative from Pocari Sweat talked about ILLIT’s appointment, explaining that their “bright and lively charm” matched the brand’s “refreshing and healthy” image. “We think our brand message, which cheers on the individuality and youth of confident teenagers will be conveyed well through ILLIT,” they added.

A Pocari Sweat brand deal is often considered a gateway to stardom in Korea, given its impressive lineup of ambassadors including Son Ye Jin, Park Shin Hye, Han Ji Min and TWICE, among others.