Former (G)-IDLE’s Soojin Suffers Sudden Dramatic Loss Of Instagram Followers

Fans demand better from her agency.

Former (G)I-DLE member Soojin has recently experienced a significant drop in her Instagram followers, a situation that has raised concerns among her fans.

The idol — who left the group in August 2021 following bullying allegations — has seen her follower count plummet by nearly 500,000 since January. As of now, Soojin has 2.5 million followers, a sharp decline compared to her previous milestone of over 3 million followers.

Fans have been quick to point out that this dramatic decrease is likely tied to a lack of consistent promotional activities from her agency, BRD Communications. Since Soojin’s departure from (G)I-DLE, the former K-Pop star has focused on her solo career, releasing two extended plays — Agassy in November 2023 and Rizz in May 2024. Despite these releases, many fans feel that BRD has not given Soojin enough visibility, leaving her with minimal updates, content, and public appearances.

Many fans have echoed similar sentiments, emphasizing that Soojin’s current situation could have been avoided with better marketing and promotion.

It’s not uncommon for K-pop idols to experience fluctuations in follower counts, but such a sharp decline suggests that a lack of regular engagement with fans could be a major contributing factor. Many are calling for BRD Communications to step up their efforts to support Soojin’s career and restore the connection between the artist and her fanbase.

Fans are hopeful that BRD will take action to address these concerns, perhaps by providing more consistent content, appearances, and updates about Soojin’s activities. As the idol continues to promote her solo work, it remains to be seen how her agency will handle the situation moving forward.