Fans Queue 14 Hours For The Opening Of JJ Lin’s Cafe, Scalpers Sell His Coffee For An Extra $10jessie tan
What better way to spend 11.11 than queueing up overnight for a taste of your idol’s coffee?
On Single’s Day (Nov 11), Chinese fans of JJ Lin chionged to Changle Road in Shanghai for the opening of the Singaporean singer’s cafe, Miracle Coffee. It’s his second branch, after opening his first outlet in Taiwan last year.
But instead of a standalone cafe, Miracle Coffee is part of JJ’s SMUDGE concept store, which also carries the 38-year-old’s SMG fashion line.
The cosy joint
Fans queueing up for JJ’s coffee
Expectedly, fans of JJ showed their love in the most kiasu of ways The queue for a cuppa started the night before at 7.30pm, a good 14 hours before the store raised its shutters. One journo who paid a visit to the store 10 minutes before its opening noted that the queue stretched all the way to the back alley.
Will we be able to sing as brew-tifully as JJ after having Miracle Coffee?
If you think things couldn’t get any more fanatic, you’re wrong. There were also scalpers who resold the apparel and coffee to fans who got tired of waiting. Their asking price? An extra 50 yuan (S$10) for a cup of coffee, which originally costs 20-40 yuan (S$4-$8), and an increase of 100 yuan (S$20) for the clothing. So would you pay $18 for a cup of JJ’s coffee?
JJ at Miracle Coffee’s Taiwan branch
However, fans did not take too kindly to the scalpers and lashed out: “I hope nobody buys from them! They raise the priced and ruined the occasion!
To make things more frustrating, the store only opened its doors to five customers at a time. According to reports, merch like hats, bags and cups flew off the shelves on the first day, leaving the shop almost “empty” the next day.