KISS OF LIFE Julie’s Comments On Black Dancers Gain Attention Amid Backlash

They appeared on KISS OF LIFE’s music video.

KISS OF LIFE recently found themselves under fire after a livestream held for Julie’s birthday sparked controversy.

The event’s dress code, described as “old-school hip hop vibes,” quickly became a point of contention when the members appeared on screen wearing outfits that seemed to mimic racial stereotypes. Their attire, including big gold chains, hats, and hairstyles such as cornrows, drew heavy criticism.

KISS OF LIFE Under Fire For Cultural Appropriation In Birthday Livestream

The group also danced to rap and hip-hop music, while attempting to freestyle, furthering accusations of cultural appropriation. Many felt the portrayal was offensive, leading to a wave of massive backlash online.

The discussion surrounding KISS OF LIFE and cultural appropriation has continued, with many turning attention to the group’s previous interactions with Black culture.

One particular point of focus has been a recent viral clip that highlights Julie’s comments regarding the group’s Black backup dancers. The video — which features footage from the group’s “Lose Yourself” era — brings attention to Julie’s words about the dancers in the music video for their title track “Get Loud.”

For the music video, the dancers actually came to Korea from the United States. We started the intro really cool, but our dancers really played a big role this time. They came, and within a short amount of time, they really did their best and acted cool with us.

— Julie

The clip, which shows the group interacting with their Black dancers and fans, has sparked mixed reactions. Some viewers believe Julie’s words indicate that the group is genuinely appreciative of Black culture and that their apology was sincere.

Others, however, argue that the group should still be held accountable for their previous actions, including the controversial livestream, and that they must face the consequences of cultural appropriation.

In addition to the public apology from S2 Entertainment, the group members themselves have also issued apologies, but the reactions to it have been similarly divided. While some believe that their sincerity is evident, others remain unconvinced and demand more meaningful changes from the group moving forward. You can read more about it below.

KISS OF LIFE’s Personal Apology Sparks Heated Mixed Reactions