BigHit Entertainment Is Denied The Copyrights To The Term “BORAHAE”

Here’s why the company failed to acquire it. The term “BORAHAE” has been a near and dear one to ARMYs. Initially coined by BTS‘s V to express his love for the members and fans, the term has spread wide and far. In 2021, a cosmetics brand LALALEE‘s stepped on ARMYs toes when they attempted to file a copyright for the term. Of course,...