You have business, I have platform | #BinaBersama iMEDIA’s initiative to help SMEsjessie tan
iMedia, Malaysia’s latest and fast-growing digital media and social influencer marketing company, today announced it will be giving out RM500,000 in media inventory to help small local businesses that are affected by the global pandemic through an initiative called #BinaBersama.
This announcement was made in conjunction with MDEC’s launch of the SME Digital Summit, which will be held through Zoom application for three days on August 11-13, 2020, from 9.30 am to 5.00 pm. This conference would help local business entrepreneurs to learn about the current situation for Malaysia’s business climate and economy.
Many small local business owners have seen their income reduced tremendously since the pandemic hit Malaysian shores. Despite the economy opening back up during the RMCO period, many still struggle to revive their business. #BinaBersama is meant to help these businesses by providing them free advertising through iMedia’s portfolio of brands.
The participating platforms include Oh! Media, a popular local Malay language social news portal with 1.5m unique visitors to its site and 3.6m followers on Facebook, Goody25.com, the leading Chinese language social lifestyle portal with 1.4m unique visitors to its site and 450k followers on Facebook, and also ITTIFY, a social influencer platform that houses more than 6,000 Malaysian influencers.
The businesses selected to be part of this scheme will receive an allocated amount to be determined by iMedia. #BinaBersama plans to kick-off in August 2020 and ends when all RM500,000 worth of media value is spent.
“The Covid-19 global pandemic has brought a halt to many local small businesses here in Malaysia. As we enter the phase of economic recovery, we firmly believe that as a digital media company that engages with millions of consumers monthly, iMedia has the ability to help these businesses on the advertising and communication front to gain more awareness that they need.
Our #BinaBersama campaign is an effort to help small local businesses to get their promotions and products advertised in the proper channels and in hope to kick-start their businesses again”, said Voon Tze Khay, CEO and co-founder of iMedia.
Businesses that wish to apply for this grant must fill up 【this form】. iMedia will select from the list of applicants based on the businesses that require the most help at their own discretion. The selected businesses by iMedia are deemed to be final. Friends and family are also eligible to nominate businesses they would like to help out owners that may not be in the know.