Michael B. Jordan Issues Apology Over His Rum Brand’s Controversial Name

Michael B. Jordan Issues Apology Over His Rum Brand’s Controversial Name

NEW YORK, NEW YORK – FEBRUARY 11: Michael B. Jordan attends the Coach 1941 fashion show during February 2020 – New York Fashion Week on February 11, 2020 in New York City. (Photo by Dimitrios Kambouris/Getty Images for NYFW: The Shows)

Michael B. Jordan is breaking his silence.

Recently, the 34-year-old Black Panther actor came under fire for the name of his new rum brand, J’Ouvert.

Many accused Michael of cultural appropriation, since J’Ouvert is a festival that celebrates Caribbean culture. The festival is held annually in Trinidad, Tobago and Grenada during Carnival.

Nicki Minaj, who is Trinidadian, also reacted to the controversy, asking Michael to change the name of the rum.

On Tuesday night (June 22), Michael took to his Instagram Story to apologize.

“I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on,” Michael started. “Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations…”

“We hear you. I hear you & want to be clear that we are in the process of renaming,” Michael continued. “We sincerely apologize & look forward to introducing a brand we can all be proud of.”

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