Popular Outdoor Brand Allegedly Still Maintaining Contract With Kim Soo Hyun

They seem to be working with him while other brands are cutting ties.

This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron’s Relationship. You can read more and view the entire timeline here.

Amid the explosive series of revelations against Kim Soo Hyun and his relationship with Kim Sae Ron, domestic and international distributors are cutting ties with Kim Soo Hyun.

Kim Sae Ron’s Aunt Alleges Actor Kim Soo Hyun Dated The Late Actress Since She Was 15, Blames Him For Her Death In A Damning Exposé

Many are seeing this as the aftermath of the negative public opinion regarding the conflict with the bereaved family of the late Kim Sae Ron.

British perfume brand Jo Malone London has recently stated that all advertising promotions have been suspended and are discussing whether contract termination is possible.

Homeplus, who recently extended his contract last year, still has eight months remaining. Homeplus has currently switched its advertisements to private.

Most recently, Cuckoo China suspended promotional activities related to him just days after signing him.

Popular Brand Fires Kim Soo Hyun As Model Just 20 Days After Signing Him

However, one outdoor brand still seems to be working with Kim Soo Hyun, Previously, Korean media reported that Eider had stopped working with him.

However, netizens discovered that although they deleted him from official social media accounts…

….and from large advertisements…

…it turns out that his TV advertisements were still being aired.

Additionally, a recent news article stated that outdoor brand Eider was maintaining its contract with Kim Soo Hyun.

Previously, Korean netizens demanded that brands working with Kim Soo Hyun drop him as their model or face boycotts.

Korean Netizens Threaten To Boycott 18+ Brands If They Don’t Cut Ties With Kim Soo Hyun