ADOR Receives Praise For NewJeans’ Impressive Financial Achievement
Netizens praise ADOR’s human approach to managing the group.
NewJeans has had a breakout year after their surprise debut this summer. Their Y2K concept and mysterious style caught fire in the industry and influenced trends and other K-Pop idols, who couldn’t help but dance and sing along to the group’s catchy songs.
Under the creative helm of CEO and creative director Min Hee Jin, the ADOR group has seen enormous success in the five months since their debut. They recently earned their first Daesang at the 2022 Asia Artist Awards, breaking the record for the shortest amount of time a K-Pop group has earned a Daesang, surpassing the previous record-holder Miss A.
The awards they’ve earned and the public recognition they’ve gained aren’t the only proof of their popularity. NewJeans recently appeared on tvN‘s You Quiz On The Block, where they opened up about their debut preparations and their impressive accomplishments.
Min Hee Jin was also featured in the episode and shared that the group’s success has been heartwarming to see as she considers NewJeans her honorary kids; likewise, they view her as their honorary mom.
Not only the members, but their respective parents also appreciate the care and guidance that Min Hee Jin has shown the girls. This made the group’s instant success after years of preparation and hard work even more satisfying for the CEO and the group as it allowed the NewJeans members to be paid only two months after their debut.
Typically, it takes much longer for K-Pop groups to receive their first pay as many contracts require the idol to pay back costs incurred during their training period. Some groups never receive compensation as an idol.
Former SONAMOO’sEuijin shared in September that she earned her first paycheck from her part-time job at a cafe after her group disbanded, despite having been an idol for seven years. Ladies’ Code’sAshley also revealed in 2020 that she didn’t earn money during the seven years her group was actively promoting. Those are only a few examples of a widespread issue idol’s often face, which makes how quickly NewJeans earned money even more impressive.
Bunnies celebrated their impressive accomplishment, praising ADOR and their parent company HYBE LABELS, for not inundating their artists with debt.
NewJeans is currently gearing up for their first comeback and are unsurprisingly creating an exciting buzz once again.
Check out more about the mysterious MV teaser for their upcoming pre-release single, “Ditto,” below!