ADOR Receives Praise For NewJeans’ Impressive Financial Achievement

Netizens praise ADOR’s human approach to managing the group. NewJeans has had a breakout year after their surprise debut this summer. Their Y2K concept and mysterious style caught fire in the industry and influenced trends and other K-Pop idols, who couldn’t help but dance and sing along to the group’s catchy songs. Under the creative helm of CEO...

NewJeans get ready for the holidays in kitschy cover pictorial for ‘W Korea’

The ladies of NewJeans got ready for the holidays a little early, as the cover stars for the December issue of 'W Korea'!   For this pictorial, ADOR's president and chief producer Min Hee Jin took part in the art direction and production, bringing out the girl group's unique and eclectic charms. Meanwhile, NewJeans will be treating fans to a pre-release single...

International Netizens Express Anger That The Lyrics Of NewJeans’ New Track “Cookie” Are Inappropriate For Their Age

Yet, it doesn’t have the same negative and sexual connotations to Koreans! When it comes to the world of K-Pop, one of the biggest issues surrounding the industry has been the topic of age. Recently, HYBE‘s sublabel, ADOR, announced the debut of their newest girl group, NewJeans. With the members so young and many still considered minors, it’s raised concerns...