ADOR Under Fire For Preventing NewJeans’ Hanni From Taking Korean Lessons “For Commercial Gain”

“This could be xenophobic…” NewJeans’ Hanni is known for her adorable personality and all-rounded talent. She’s also one of the non-Korean members of the group, as an Australian-Vietnamese. She recently held a live stream on November 21, 2023, chatting with fans. One fan playfully commented in Korean, “Hanni, stop improving in Korean.” Many Korean fans find Hanni’s small mistakes...

Netizens Grow Concerned For NewJeans After The Food They Eat Is Revealed

Seems like they were put on a diet before debut. When NewJeans debuted, they were the epitome of fresh, youthful, and natural. All these charms combined made them something K-Pop had not seen in a long time. Compared to more manufactured and sophisticated groups, NewJeans drew people in with their girl-next-door vibes. Needless to say, the girls were still...

ADOR Receives Praise For NewJeans’ Impressive Financial Achievement

Netizens praise ADOR’s human approach to managing the group. NewJeans has had a breakout year after their surprise debut this summer. Their Y2K concept and mysterious style caught fire in the industry and influenced trends and other K-Pop idols, who couldn’t help but dance and sing along to the group’s catchy songs. Under the creative helm of CEO...

NewJeans get ready for the holidays in kitschy cover pictorial for ‘W Korea’

The ladies of NewJeans got ready for the holidays a little early, as the cover stars for the December issue of 'W Korea'!   For this pictorial, ADOR's president and chief producer Min Hee Jin took part in the art direction and production, bringing out the girl group's unique and eclectic charms. Meanwhile, NewJeans will be treating fans to a pre-release single...