Min Hee Jin’s Surprise “NJ1 Demo” Reveal Now Thought To Be A Jab At ILLIT’s “IYKYK”

The demo was played from Min Hee Jin’s phone into the mic at “2024 DaVinci Motel.”   During Hyundai Card’s “2024 DaVinci MOTEL” event held on September 27, 2024 (KST), former ADOR CEO Min Hee Jin surprised the attendees with an unreleased demo of a NewJeans track.   After Min Hee Jin played the track from her phone into the microphone, clips from the attendees took over...

Rina Sawayama Goes On Blocking Spree Following Her Interaction With Min Hee Jin

Fans have attempted to call her out. Japanese-born British singer and actress Rina Sawayama is facing fierce backlash after posing with ADOR CEO Min Hee Jin. Rina Sawayama Min Hee Jin | JoongAng Ilbo This isn’t the first time Rina Sawayama has been affiliated with a K-Pop figure. In 2018, she shared a photo with BTS‘s RM after meeting the group at their show in London. She gushed...

ADOR Receives Praise For NewJeans’ Impressive Financial Achievement

Netizens praise ADOR’s human approach to managing the group. NewJeans has had a breakout year after their surprise debut this summer. Their Y2K concept and mysterious style caught fire in the industry and influenced trends and other K-Pop idols, who couldn’t help but dance and sing along to the group’s catchy songs. Under the creative helm of CEO...

NewJeans get ready for the holidays in kitschy cover pictorial for ‘W Korea’

The ladies of NewJeans got ready for the holidays a little early, as the cover stars for the December issue of 'W Korea'!   For this pictorial, ADOR's president and chief producer Min Hee Jin took part in the art direction and production, bringing out the girl group's unique and eclectic charms. Meanwhile, NewJeans will be treating fans to a pre-release single...

International Netizens Express Anger That The Lyrics Of NewJeans’ New Track “Cookie” Are Inappropriate For Their Age

Yet, it doesn’t have the same negative and sexual connotations to Koreans! When it comes to the world of K-Pop, one of the biggest issues surrounding the industry has been the topic of age. Recently, HYBE‘s sublabel, ADOR, announced the debut of their newest girl group, NewJeans. With the members so young and many still considered minors, it’s raised concerns...